Mills v. Playtika LTD et al

On January 7, 2025, Plaintiff Andrew Mills initiated a class action lawsuit in the United States against Playtika LTD and related entities. The complaint alleges that Playtika's social casino-style mobile games, such as "Slotomania" and "Bingo Blitz," constitute illegal gambling under state laws. Mills claims the games are designed to simulate slot machines and other casino games, encouraging players to purchase virtual coins with real money for extended play. The suit argues that because these virtual coins have no real-world monetary value and cannot be legally redeemed for cash, the transactions constitute unlawful gambling devices and deceptive trade practices. The case targets the "freemium" model where initial free play leads to in-app purchases, alleging this exploits users and violates consumer protection statutes. The plaintiff seeks damages, restitution, and injunctive relief.

Pending. The case is in its preliminary stages as of early 2025, awaiting class certification and initial motions to dismiss from the defendants.

The central dispute is whether Playtika's social casino games, which use virtual currency purchased with real money for a chance-based gameplay outcome, constitute illegal gambling under U.S. state and federal laws, or if they are protected as lawful entertainment and skill-based gaming under the "no-prize" defense.

The case poses a significant threat to the social casino gaming industry, which generates billions in revenue. A ruling against Playtika could force sweeping changes to the "freemium" model, potentially requiring age restrictions, spending limits, or outright bans on certain game mechanics, while also igniting a wave of similar litigation nationwide.